Best Practices: Using Email Marketing for Your Academic Business

Best Practices: Using Email Marketing for Your Academic Business

Flexible office hours and working from home have become normalized. There are fewer gathering places to meet your potential clients and fewer opportunities for gathering in-person, to begin with.  Even if you’ve determined your potential clients are ‘hanging out’...
How Consistency Fuels Growth in an Academic Business

How Consistency Fuels Growth in an Academic Business

If you’ve travelled throughout Canada, you are likely familiar with Boston Pizza. In case you haven’t, it’s a chain of restaurants that serve, as their name suggests, pizza as well as burgers, wings, pasta, and salads. All the restaurants have the same menu and the...
3 Ways Tech is Causing Stress While You’re Working Online

3 Ways Tech is Causing Stress While You’re Working Online

The impact of tech during the global pandemic has been unprecedented. I’m not going to talk to you about the future. The future is happening now. Thanks to the pandemic, there have been two years of tech growth in two months as more people are now using tech for...
How to Build Momentum Into Productivity for Your Academic Business

How to Build Momentum Into Productivity for Your Academic Business

Scenario: You’ve got your coffee in your favourite mug, you’ve got a mellow flow rolling through your noise cancelling headphones, you’ve got a blank Google document in front of you, cursor blinking. And you’re fighting off the mad urge to check your Insta feed. What...
How to Influence Growth with Reflection and Habits

How to Influence Growth with Reflection and Habits

There’s an awkwardness in new beginnings. The first time you do something new is ripe with emotion, whether you’re proud as a peacock puffing your chest out as you accomplish the task or meek as a mouse scuttling around to complete it hoping no one is looking.  Mental...
How to Prioritize Tasks to Make Better Use of Your Time

How to Prioritize Tasks to Make Better Use of Your Time

Every organizational guru says the same thing: we spend too much time on irrelevant tasks. Not to say these tasks are not important, just perhaps you shouldn’t be the one accomplishing them.  As the founder and visionary for your online business, your time should...