Best Practices: Using Email Marketing for Your Academic Business

Best Practices: Using Email Marketing for Your Academic Business

Flexible office hours and working from home have become normalized. There are fewer gathering places to meet your potential clients and fewer opportunities for gathering in-person, to begin with.  Even if you’ve determined your potential clients are ‘hanging out’...
How Consistency Fuels Growth in an Academic Business

How Consistency Fuels Growth in an Academic Business

If you’ve travelled throughout Canada, you are likely familiar with Boston Pizza. In case you haven’t, it’s a chain of restaurants that serve, as their name suggests, pizza as well as burgers, wings, pasta, and salads. All the restaurants have the same menu and the...
3 Ways Tech is Causing Stress While You’re Working Online

3 Ways Tech is Causing Stress While You’re Working Online

The impact of tech during the global pandemic has been unprecedented. I’m not going to talk to you about the future. The future is happening now. Thanks to the pandemic, there have been two years of tech growth in two months as more people are now using tech for...