{"id":2793,"date":"2020-11-12T03:24:00","date_gmt":"2020-11-12T06:24:00","guid":{"rendered":"https:\/\/gradblogger.com\/?p=2793"},"modified":"2020-10-26T20:37:56","modified_gmt":"2020-10-26T23:37:56","slug":"online-conference-barbi-honeycutt","status":"publish","type":"post","link":"https:\/\/gradblogger.com\/online-conference-barbi-honeycutt\/","title":{"rendered":"Running an Online Conference for Academics with Dr. Barbi Honeycutt | GPB084"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3949\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-2793-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/gradblogger\/content.blubrry.com\/gradblogger\/GBP084-Running-an-Online-Conference-for-Academics-with-Dr-Barbi-Honeycutt.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/gradblogger\/content.blubrry.com\/gradblogger\/GBP084-Running-an-Online-Conference-for-Academics-with-Dr-Barbi-Honeycutt.mp3\">https:\/\/media.blubrry.com\/gradblogger\/content.blubrry.com\/gradblogger\/GBP084-Running-an-Online-Conference-for-Academics-with-Dr-Barbi-Honeycutt.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/gradblogger\/content.blubrry.com\/gradblogger\/GBP084-Running-an-Online-Conference-for-Academics-with-Dr-Barbi-Honeycutt.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/gradblogger.com\/?powerpress_pinw=2793-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/gradblogger\/content.blubrry.com\/gradblogger\/GBP084-Running-an-Online-Conference-for-Academics-with-Dr-Barbi-Honeycutt.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"GBP084-Running-an-Online-Conference-for-Academics-with-Dr-Barbi-Honeycutt.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/gradblogger\/id1459114020?mt=2&amp;ls=1\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/podcasters.spotify.com\/podcast\/1mW12Fe9R2463mSEff0ZJo\" class=\"powerpress_link_subscribe powerpress_link_subscribe_spotify\" target=\"_blank\" title=\"Subscribe on Spotify\" rel=\"nofollow\">Spotify<\/a> | <a href=\"https:\/\/gradblogger.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Disclosure: Some of the links in the podcast show notes and transcripts are affiliate links (indicated with [Affiliate] in front). If you choose to make a purchase through these links GradBlogger will earn a commission from that purchase at no extra cost to you.<\/span><\/i><\/p>\n\n\n\n<div class=\"wp-block-button is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/dustexresearch.activehosted.com\/f\/332\" style=\"background-color:#f7941d\" target=\"_blank\" rel=\"noopener noreferrer\">Download the Transcript<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Dr. Barbi Honeycutt from <\/span><a href=\"https:\/\/barbihoneycutt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">barbihoneycutt.com<\/span><\/a><span style=\"font-weight: 400;\"> recently ran an online conference aimed at helping academics. In this interview, she talks about her journey from academic to business owner, explains why she created the conference, and reveals which marketing channels were the most successful.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Barbi, who earned her PhD in 2005, worked at a university for 10 years. She launched Flip It Consulting, a part-time speaking business in 2011, and left academia to run the business full-time in 2015. After expanding her services to include online courses and workshops, she rebranded as <\/span><a href=\"https:\/\/barbihoneycutt.com\/blogs\/podcast\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\"><span style=\"font-weight: 400;\">Lecture Breakers<\/span><\/a><span style=\"font-weight: 400;\">, which is a podcast, blog, and conference rolled into one.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Growing An Audience in a Unique Way<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cI was looking for a way to do something different with my business,\u201d she recalls. \u201cI had been writing and speaking so much and I was like, \u201cI want a different way to connect with my audience. I want to grow my audience and I want to do it in a new way and I think a podcast could be a way to do that.\u201d\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Barbi researched several Higher Ed podcasts but couldn\u2019t find many about teaching, which is her focus. She wanted to show academics how to break up lectures with activities or student engagement exercises so that they weren\u2019t simply talking to their students for an hour.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cOne of my superpowers is being able to curate information and elevate the people who are doing it,\u201d she laughs. \u201c<\/span><span style=\"font-weight: 400;\">I love to create my own stuff, but I love to help other people celebrate what they&#8217;re doing and share it with others<\/span><span style=\"font-weight: 400;\">. The podcast has given me the platform to do that.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">She says that the <\/span><a href=\"https:\/\/www.facebook.com\/groups\/lecturebreakers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Lecture Breakers&#8217; Facebook group<\/span><\/a><span style=\"font-weight: 400;\"> has brought more traffic than she anticipated. She originally assumed that educators were not in that space, but since the group was launched in August 2019, it has grown to include over 1,200 educators, many of whom also joined her email list.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cI did not think that a Facebook group would fly in Higher Ed. I did not think that professors were in that space. Didn&#8217;t think educators were in that space, but I just tried it. I launched it in August before the podcast launched of 2019, just to see what might happen.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cMy email list has also increased and then the visitors to my website have doubled over the last 12 months,\u201d Barbi says. \u201cSo when we&#8217;re talking about growth, it could be monetary, but it could also be just how many people are engaging with your communities and with your content. So I&#8217;ve seen growth in both of those areas.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The online conference originated in a survey she sent to her email subscriber in December 2019. One of the questions was, \u201cBesides in-person conferences, how else do you like to learn about teaching? How else do you enhance your professional development?\u201d&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The number one response was reading. The second, which surprised her, was webinars. Intrigued by the idea, Barbi decided to put some webinars together and package them as a conference. In January 2020, she started inviting speakers and, in her words, \u201ceverything was going great.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Then, in March, the pandemic hit. She was determined to go ahead with the conference, but also acknowledged that for the time being, she was not going to be able to travel or speak, which meant that she had to identify new income sources.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Barbi thought about her audience and knew that they were going to struggle with getting their courses online and making them engaging and interactive. Her conference could give them the insights and strategies they needed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cThat became my mission,\u201d she says. \u201cThe cool thing was I did not have to reinvent the wheel and I did not have to pivot at the last minute like a lot of other summer conferences had to do. Those conferences were already set to be in person. So everybody was either canceling or scrambling or rescheduling. I&#8217;m like, \u201cI don&#8217;t have to do that. I&#8217;m ready to go. I&#8217;ve been planning this since December. I&#8217;ve got a three month head start. So, I don&#8217;t know if that could be just luck or what.\u201d&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Going Ahead With a Successful Formula<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The conference consisted of nine sessions over three days. Each session ran for 45 minutes and had breaks in between. Once it concluded, attendees could access the presentations for 30 days.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">She attributes the success of the event to the research she did beforehand. When people signed up, she would email them and ask what they wanted to learn at the conference.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cThey just kept saying, \u201cHow do I teach online? How are we going to do this with the pandemic? I got to get ready for fall semester?\u201d I ended up making my last day all about online teaching.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Barbi stressed the importance of getting engaging speakers. \u201c<\/span><span style=\"font-weight: 400;\">Make sure that you have people that you can trust to do a really good job<\/span><span style=\"font-weight: 400;\">, because I had the most engaging speakers. They were fantastic. I think that elevated the conference as well.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Regarding marketing, Barbi took multiple approaches. In addition to posting details on her website, she used the following strategies:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Bulk rates: <\/b><span style=\"font-weight: 400;\">\u201cI had a lot of campuses that took advantage of that,\u201d she says. \u201cI mean, I still had individual faculty members and professors and educators who purchased a ticket on their own. But I did have a lot of group registrations.<\/span><\/li><li><b>Email marketing: <\/b><span style=\"font-weight: 400;\">Barbi says that her email list was the most successful marketing medium. \u201cThey trusted what I was offering and that seemed to be where the most energy was.\u201d<\/span><\/li><li><b>Sponsor support: <\/b><span style=\"font-weight: 400;\">Sponsors were her second most effective marketing resource. \u201cI really worked hard to elevate my sponsors and promote them in the weeks leading up to the conference. So they got a lot of exposure and that then had them sharing the conference with their lists.\u201d<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Everyone who purchased a ticket received access to a community platform where people could connect with one another, the speakers, and the sponsors. This community quickly became a popular feature.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cThat started to create some hype,\u201d Barbi remembers, \u201cand then once people were in there, they were reaching back out to other people to say, \u201cHey, you should come to this conference.\u201d So I started to find that some of my attendees were becoming the people who were promoting the most.\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Conclusion<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Barbi says that the conference earned her a year\u2019s salary in three days. \u201c (It also) helped me grow my subscribers and get the brand awareness out there. I definitely helped a lot of educators. I know I did because they&#8217;re continuing to tell me how much they are using the resources and materials that we shared from the conference.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cI&#8217;ve had probably a dozen people asking if I&#8217;m going to do the conference again. So to me that was a pat on the back that maybe I did a good job.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you would like to connect with Barbi Honeycutt directly, you can find her on <\/span><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/BarbiHoneycutt\" target=\"_blank\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/barbihoneycutt\/\" target=\"_blank\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">. You can also reach her through her website at <\/span><a rel=\"noreferrer noopener\" href=\"https:\/\/barbihoneycutt.com\/\" target=\"_blank\"><span style=\"font-weight: 400;\">barbihoneycutt.com<\/span><\/a><span style=\"font-weight: 400;\"> and download her free conference planning guide at <\/span><a rel=\"noreferrer noopener\" href=\"https:\/\/barbihoneycutt.com\/blogs\/resources\" target=\"_blank\" class=\"broken_link\"><span style=\"font-weight: 400;\">barbihoneycutt.com\/guide<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>If you have questions or feedback about this episode, please leave a comment below!<\/strong><\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Barbi Honeycutt from the Lecture Breakers podcast shares tips for successfully running an online conference for academics.<\/p>\n","protected":false},"author":2,"featured_media":2794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[72,241],"class_list":["post-2793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-online-business-coaching","tag-online-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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