In this episode of GradBlogger, we interview Dr. Melanie Bruce about your brand and the big questions around rebranding – when and how to rebrand your online business. 

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Introduction

Chris Cloney: 00:08
Welcome to Episode #18 of GradBlogger, where we’re helping academics build online businesses and change the world. This is a show dedicated to helping you create side hustles, online businesses, and personal brands and influence the change that you want to see in the world. 

I’m your host, Dr. Chris Cloney. In today’s episode, we have a repeat guest, Dr. Melanie Bruce. We’re talking about when and how to rebrand your online business. Melanie, I appreciate you taking the time to come back on the show again and talk through this process with the listeners.

Melanie Bruce: 00:42
Absolutely. The last episode was so great, so I’m happy to be back and sharing my life with everybody.

Chris Cloney: 00:48
You got it. We last had Melanie on the show for Episode #16, where we were talking about using Instagram. You gave a lot of great tips about how to use it, and what the different structure and processes are, so it was a good interview. We shared a little bit about Dr. Bruce’s story in there, but in this episode, we’re going to be sharing more of her story because we’re talking about when and how to rebrand your online business.

Chris Cloney: 01:17
Dr. Melanie Bruce has a PhD in consumer behaviour from Southern Cross University in Australia. She was an assistant professor of marketing at the University of Tennessee. She’s now a speaker and small business marketing consultant.

Chris Cloney: 01:38
She started blogging as part of a course she was teaching at TheProfessorIsOut.com. She then moved that into a monetized business and used it to get consulting gigs and speaking gigs. Just recently, she rebranded it to The LeveragedPhD.com. It’s not that often that a big website rebrands like that, although we did it with my business about a year ago. I want to get the inside scoop on what that looks like, for those who are considering moving from one brand to another. So, with that, I guess a great place to start is what made you want to rebrand your online presence?

What Led to You Wanting to Rebrand Your Online Presence?

Melanie Bruce: 02:18
There are a couple of reasons why I felt like I needed to rebrand. The first was that my blog had shifted in scope, and a new type of content was resonating with people.

I started blogging about how to organize travel studies because I came to the United States and found that although students here didn’t travel very much, travel study was a big part of the college that they have. I have a love of travel, and I wanted to help other academics, particularly within the United States, where this model is popular.

Melanie Bruce: 02:58
However, over time, I’ve realized that I was posting more content about how to get a job in the United States as an academic, because that’s what people wanted to ask me. “Well, you got your degree in Australia. You grew up in Australia. How do I get a tenure track position in America?” So, I started creating content around that, and around personal branding, and I realized that I wasn’t posting content anymore about travel study and being a professor out there in the world traveling.

Melanie Bruce: 03:25
Around the same time, I realized that with this new shift, I now had a direct competitor who’s in the same sort of area, helping people in the same way that I wanted to help people. When I started to rank on her brand names -when Google started sending people to my site instead of hers- I decided that it was time for a change, because I was encroaching on her brand, which she had developed quite some time before I had. I felt like I was in her space rather than it being my own space.

Melanie Bruce: 04:00
I wanted to create my own space, and I also wanted to change the name of my brand to be aligned with what I was now doing, which was helping PhDs to leverage their PhD, hence the name The LeveragedPhD.

Chris Cloney: 04:17
I love it. That’s along the lines of what we’re (GradBlogger) doing, and it’s an important message and important topic: helping PhDs get to the next level, whatever that is for them. It could be finding an academic position. It could be finding a position outside of academia or building a research company that’s brick and mortar. It could be building an online business or building a personal brand. It’s all important.

Chris Cloney: 04:43
I do want to comment on the competitor thing because there are so many PhDs that need help and so few of us that are providing help. It’s just like you said: it’s not that we’re competitors. (I’m not the person you’re talking about if I make it sound like that). In your case, I think the brand names were quite similar, so there led to a little bit of confusion, right? 

Melanie Bruce: 05:05
Absolutely. In marketing, we talk about creating your brand, and you don’t want to any confusion about who they’re talking about, and what they’re talking about. It is just so close. She’s The Professor is In, and I was The Professor is Out. They were too close. I wanted to have a strong brand. It was important to me. It was what I was trying to help other people do. I couldn’t not have it for myself.

Chris Cloney: 05:30
Makes a lot of sense, and I would encourage the listeners to go check out The Professor is In as well. She does great work on her website, and on her platform as well. But I could see that just having the three letters changed to two letters could cause some brand clashing and brand confusion, so it’s a great choice.

Chris Cloney: 05:49
Were there any other reasons? Was it a natural time for you besides the fact that your focus was shifting and you wanted to look at a new brand, so it made sense to move on? Was there anything else there?

Melanie Bruce: 05:59
I had a life change. I had my first child, and because of that, I was traveling a little bit less. I know, Chris, you recently had a child, and a lot of academics have children, and we do have to change our priorities in our life. I was traveling a little less.

Melanie Bruce: 06:17
Before I had my first child, I was making at least three trips a year with students in addition to another three or four personal trips, so travel was a huge part of my life. It is still a big part of my life. I took a small break when my son was born, but I’ve since continued to travel, but I’m not making six or 10 trips a year anymore, so I didn’t have the content to put out there.

Melanie Bruce: 06:48
I do want to say that rebranding isn’t as hard as people might think it is. Don’t be afraid to get started because you think oh, what if my brand’s already taken, or what if I figure out that I want to change my direction in the future, because you can always change it later. You can do it. I’m an example of that. GradBlogger is an example of that, so yeah, listen on and let’s do this together.

Chris Cloney: 07:17
Yeah, and I agree. My first blog was MyDustExplosionResearch.com, which is a terrible name. It’s hard to say. It’s hard to remember. And yeah, I changed it. DustSafetyScience is now where my industrial safety company’s at. We expanded, and now we have GradBlogger, which is this platform. You can always change it. Don’t let it stop you from getting started.

Chris Cloney: 07:42
Carry on for a while under your first brand if you’re going to do that. Don’t change six times in a year, because that’s not going to get you anywhere. But if it’s time, if you can tell it’s time, then don’t wait either, because it’s never going to get easier to rebrand if you wait a year or two years or whatever.

Chris Cloney: 08:00
You may even find that you’re doing it for other reasons. You don’t want to accept that new thing into your life that you’re trying to grow into and you’re just rebranding this issue. That’s the psychological side of it. 

Now, Melanie, coming back to you and your brand. What is the focus of The LeveragedPhD? What can people expect from you as a content provider in that space?

What Is the Focus Of Your New Brand? What Can People Expect?

Melanie Bruce: 08:20
Well, my goal is to help people who are working toward, or who have, a PhD to use their PhD to achieve their full potential. I’m seeing more people with PhDs who can’t get hired. This traditional route of going into academia isn’t possible because there are just too many PhDs. It’s too competitive.

Melanie Bruce: 08:44
You can have a great list of publications. You can be researching well. You can be a fantastic teacher. You’re doing all this service, and you still can’t get a position, so my goal is to help PhDs either get an academic position, or if they already have an academic position, sell their book that they’re providing, or be booked and paid to speak and consult.

Melanie Bruce: 09:10
PhDs are experts, but we aren’t a name. We don’t have a good brand. We aren’t seen as people who can do industry research, or that can do consulting, because we’re seen as theoretical. And so, by building your brand, you can build your authority and become known as the expert in a particular area.

Melanie Bruce: 09:32
I think, Chris, you’re a great example if we look at your dust explosion business and your blogging, and how you’ve created yourself as an authority in that field. On my blog, I have heaps of free resources on establishing and developing your personal brand. I do a lot on social media because I believe it’s a great way for you to build your authority and your brand. It’s a very cheap way of doing it. It takes some time, and you can be strategic about that.

Melanie Bruce: 10:09
I have things on there about what type of hashtags you can use, or what platform you should be on. For those people who want to invest in themselves, I do have content that you can pay for, but I want to help as many people as possible, so lots of free content on my blog where you can leverage your PhD. Use it to the full extent.

Melanie Bruce: 10:32
That can be from when you’re starting your PhD, when you’re still in school, and even if you’ve been out for 10 or 20 years. You can still leverage your PhD.

Chris Cloney: 10:43
I love it. You’ve had a lot of success throughout your career, starting with The Professor is Out and the other business that you’re doing. We talk about this in Episode #16, but you do consulting, speaking, some passive income models, and courses on leveraging one’s PhD. I mean, there are a lot of steps involved, but in my mind, it’s so open and available to 95% of PhD students.

Chris Cloney: 11:11
If you’re like me, the chances are that your PhD’s in an obtuse area of the world. Mine is not even about all explosions in every industry: it’s only ones containing small particulate matter. Most people don’t even know what that means, but it refers to sugar dust or coal dust or whatever. But if your PhD is obtuse, you’re probably going to be the first person ever to write about it online. Let me say again: You’re probably going to be the first person to write about it online ever.

Chris Cloney: 11:38
What an opportunity if you’re willing to put yourself out there and start to grow a personal brand! The LeveragedPhD and other groups are going to help lift those people up because there are some scary steps. None are particularly hard, but a lot of them are scary and can involve imposter syndrome.

Chris Cloney: 11:54
I just want to encourage people. You can do it and definitely check with The LeveragedPhD to help you get there along the way.

Melanie Bruce: 12:01
I also want to encourage people who think that they’re on the opposite end of the spectrum as well, because I’m in marketing. If you go online and look for a marketing expert, there are a lot of us because we know how to market ourselves.

Melanie Bruce: 12:15
I don’t want to talk about myself too much on my site, but I have a business. I consult with companies in marketing, and I’ve established my personal brand as a marketing expert as well, particularly looking at helping eco-businesses start up there and launching their products.

Melanie Bruce: 12:40
You can do it if you are extremely obtuse yet detailed and broad in some area that you think nobody else is doing right now. There are amazing opportunities. But even if there are already a lot of people out there doing this, you can leverage your PhD. You have a PhD, which a lot of people in your area don’t have.

Chris Cloney: 12:59
Very, very few would be my guess. No, it’s a great point. I rebranded from MyDustExposion.com to DustSafetyScience.com. You’ve rebranded from The Professor is Out to The Leveraged PhD recently. If anybody else is thinking about this, what are the steps involved in rebranding? How did you just go about planning? Did you come up with a process that you were going to follow to do the rebrand?

What Are the Steps Involved in Rebranding and How Did You Plan It Out?

Melanie Bruce: 13:32
Yeah, absolutely. I was trying to decide the first step. Do I do this in one swoop, quickly rip the bandaid off,  or would I do it slowly over time? This will depend a little bit on what type of rebrand that you’re doing. For me, I was changing up some of the content, and I wanted to keep the old content on the site. I wasn’t going to bring across the things about travel study to my new site. I decided on a much slower process than what some may do.

Melanie Bruce: 14:04
So, first I decided on my new name, and I did a lot of research on that new name. I made sure that nobody else was using it. I did some Googling. I made sure that it would work. I also asked a group of loyal followers that I had created connections with over the last couple of years.

Melanie Bruce: 14:26
I asked them what they thought of the name. I asked for feedback, and then I decided on the name, which I think is the hardest part, because when you’re going to go through this whole process, you think, “Oh, I need to get it right this time.” As we said before, you can rebrand again, but you don’t want to have to do it quickly, and so take the time to get that right.

Melanie Bruce: 14:49
So I decided on my new name. I decided that it was unique, that it was what I wanted it to be. Having a niche is important. You can’t be all things to everybody, and a lot of people did say to me, “Well, you have PhD in the name. That means that people who don’t have a PhD or aren’t getting a PhD, working towards a PhD, they’re going to feel like it doesn’t apply to them.”

Melanie Bruce: 15:12
So I thought about doing something different, but there are so many people with a PhD that I can help, and yes, I’m not going to say to somebody, “You don’t have a PhD, you can’t use my resources,” but PhDs have a very unique situation, and I can help them in a very specific way, so I decided to niche down as we say in marketing, and choose that group of people whom I knew I had the expertise and ability to help.

Melanie Bruce: 15:37
Obviously, part of that researching was making sure that the domain was available and that the social media URL handles were available because we live in this digital social world, so I needed to make sure that they were all available. Then I purchased that domain. I purchased a couple of domains that I thought I might want to use, and I’ll let them lapse now that I have chosen this particular one.

Melanie Bruce: 16:02
I moved the content that I wanted to keep to my new website, and I created re-directions to those so that anyone who was clicking on those indexed links would end up on my new site and not get the 404 error.

Melanie Bruce: 16:25
I announced it on all of my social media platforms and through my email, and after I had done all that, I monitored Google Analytics to make sure that I wasn’t getting anybody landing on my site who was going to the wrong pages or the pages were no longer existing.

Melanie Bruce: 16:51
I kept my The Professor is Out up and running so that I could track that. You don’t have to do that. You can get rid of it, and you can still track the analytics to see if people are ending up not where they meant to be.

Chris Cloney: 17:05
So, yeah, that’s a great overview, and I’ll share my steps as well. For myself, I have three main traffic sources. Search engines are one. Another is social media, but LinkedIn was by and far the biggest social media channel we had. The third is our newsletter, which drives a pretty significant portion of traffic.

Chris Cloney: 17:34
A bonus of doing this is if you have multiple traffic sources, search engine optimization is the only one that’s hard to get traffic back to your website. We just started pointing all of our social media posts to the new website. The newsletter was easy to convert over. It just converts to new branding, and bring all the links over to the new website.

Chris Cloney: 17:55
With the search engines, we did the same thing. We used two tools, one that allows you to export your posts to an XML file, and then import them to your website. That sounds complicated, but it’s pretty easy. You just press export on one domain and WordPress on the back end, get your posts, and press import on the new website. It’s pretty straightforward. Then you redirect. That was just going through each one through a plugin and saying redirect from this website to this website.

Chris Cloney: 18:27
It probably took me no more than a day to transfer over all the content. Most of our traffic was coming through social media and newsletters, so that was already done, but then search engines took a little while to pick up, so we left the site after we did the transition. We left it on for almost a year now and watched the traffic dwindle down. We just turned off the site last week because traffic had finally dwindled down to zero. We weren’t getting newsletter signups and weren’t getting people through the website.

Chris Cloney: 18:59
That’s a bit of the process. If you have questions on the specific tools and plugins, you can get them in the show notes at GradBlogger.com/18. I’ll provide the exact plugins that we used. So, do you have any tips on how you maintain traffic through your rebranding process? I just explained my process, but on your end, what did you find?

How Did You Maintain Traffic Through the Rebrand Process?

Melanie Bruce: 19:20
Yeah, the 301 redirects are going to be the biggest thing, because you have control over your social media and the content that you’re putting out there, but people will find some old posts on social media, so you do want to have those redirects set up. That means that when they type in your old URL, they’re going to automatically jump to the new one. They’re not even going to notice. It’s going to take a second to do once you set it up correctly.

Melanie Bruce: 19:48
You can also redirect your whole site. You’ve got to make sure that you have completely copied it all across exactly the same, with all the same URLs. I went through all of my content one by one and pulled it across based on which ones were the most popular. I’m still doing this now with ones that aren’t quite as popular, but I do want to pull them all across eventually. I just take one or two a week and pull them across to my new site and set up each individual redirect.

Melanie Bruce: 20:19
It did lose some organic traffic at first. It took about a month to start picking back up and to see it about the same as what it was. It’s not entirely 100% because I’ve left some posts there that are very popular on my old site, and they will continue to stay there. You’ll see a little initial dip in your search engine optimization, your organic search, as a result of your rebrand.

Chris Cloney: 20:46
Okay, so that’s the technical side: traffic going back to your website. The part that you would probably like to talk about is the marketing side because I know your background is in consumer behavior.

Chris Cloney: 20:57
How are people interacting with your new brand? You said it’s been going pretty well, but how are people responding to new branding, to new messaging for helping academics build personal brands with a PhD?

Melanie Bruce: 21:09
I’ve had a lot of people reach out to me. I haven’t asked them. I did ask a couple of people. I said, “Let me know what you think of the new brand,” and I did get a lot of people writing to say that they love it. I’ve also had people send me emails or DMs on social media just saying, “I love the new name. It encompasses what you are.” That made me feel that I had done this right and that it was the right decision and it was the right time, because everybody has embraced this new name and this new brand.

Melanie Bruce: 21:40
It wasn’t necessarily that I changed my brand. I just changed my name, because your brand is obviously more than just a name. It’s everything that you do and what you stand for. One thing that helped me to do that is by keeping things consistent.

Melanie Bruce: 21:56
When you do a rebrand, you want to change as little as possible. Unless you’re a huge corporation with millions and millions of dollars to do a lot of advertising, change as little as possible in one hit. So, I kept my font, my colors, my images. I kept them all the same. If you look at my new logo and my old logo, they are exactly the same: only the words have changed. Rather than it saying The Professor is Out, it now says The Leveraged PhD. It’s still the same little graphic that I have on there, so people who see that connect me with my old brand and who I am.

Melanie Bruce: 22:30
It allows you to pull all of that across. It’s called brand equity. You keep all those positive feelings that people associate with your brand by doing as little as possible change. It’s about changing small things slowly.

Melanie Bruce: 22:48
If you look at big brands like Coca-Cola and compare their logo today to their initial logo, it’s really different. But if you look at every single small change that they made over the years, you’ll see that ten years later, they changed the font a little. Ten years later, they changed a little more. That’s what you want to do with your rebrand, so that people can still associate it with you.

Melanie Bruce: 23:10
Of course, if you’re rebranding and you don’t want people to associate you with your old brand, then do the exact opposite and change everything. Change your colors. Change your fonts. Change your imagery and everything.

Chris Cloney: 23:21
Great tips. Coming back to the start, I want to put something together for people who are thinking that maybe they need to rebrand. What signs should they be looking out for? The ones I have written down here include questions like: is your focus shifting or is your audience focus shifting? Are you finding that you’re attracting more people of a very specific subset of your niche, or even alternative niche? In my case, I started with the researchers, and then industry experts started coming in.

Chris Cloney: 23:28
Does it fit where you want to go with your business? Are you excited about going in a different direction? That’s probably an indication that it’s time to rebrand. Do you have life changes that are stopping you from doing the thing you were doing originally, as you mentioned with travel? My travel’s been cut down quite a bit because, again, I also had a son this year, and despite what people tell you, they’re a lot of work. Are there any other signs people should be watching out for?

Melanie Bruce: 24:20
Yeah, if people are getting confused about who you are and what you stand for, or if they don’t understand the name, or if you realize that your name might mean something different in another area. 

Take the ‘professor’ designation, for example. It worked well for me in the United States and North America, but it didn’t work quite so well in Australia, my home, because people would say to me, “But you’re not a professor.” 

Melanie Bruce: 25:04
In Australia, you’d be a lecturer, and that’s similar to the UK market as well, and somewhat in Canada. I know it’s changing a little bit because of the American influence there. So, if you do have a market, but your brand name doesn’t mean the same thing everywhere, then that’s another sign that it’s probably time to change up.

Melanie Bruce: 25:21
Generally, if your customers, consumers, audience, or potential audience don’t understand what your brand means, then that’s a great sign then that it’s time to switch it up.

Chris Cloney: 23:54
The last point that we’ll touch off on is something you mentioned earlier. There will be a subset of your audience. I experienced this with a lot of the students I work with and coach. I’ve experienced this when picking brand names.

Chris Cloney: 25:52
There’s going to be a subset that’s going to pull you to be more general. With GradBlogger, I said, “Well, I’m not even a graduate student anymore, so is that an issue?” I don’t know if blogging’s the way of the future. I know the concept of blogging, but writing a blog post may not be the way of the future for creating personal brand. Personally, I’d rather do a podcast and video. 

Chris Cloney: 26:13
So, as I went through these different brand names, that were people wanting me to be more general. What if somebody comes and they’re not an academic and they want help? Well, as you said, my material will help them, but they’re not my core audience. There will always be this pull to be more general. I want to just encourage people to fight that pull.

Chris Cloney: 26:35
I talk about this a bit in Episode #4: How to name your blog podcast, YouTube channel, or anything else. If you try to make something applicable to everyone, it won’t be useful for anyone. I decided that my audience was going to be academics, I’m going to help them build online businesses, and I’m going to help them do that so that they can influence change in the world. That’s the brand I’m trying to build out.

Chris Cloney: 27:10
If I have a friend who wants to start a business and didn’t do an academic degree, yeah, sure, I’ll do it for them, but they’re not my avatar. They’re not people I think about when I sit down and say, “Okay, I’m creating this podcast episode today.” I’m creating it for academics who want to change the world through online business. 

Fight the pull to generalization is one of the thoughts that I just wanted to highlight. Is there anything else about this rebrand that people should know or be thinking about?

What Tips Do You Have for Someone Thinking About Rebranding Their Online Presence?

Melanie Bruce: 27:33
Yeah, just one last thing I want to bring up, and that’s what a brand is. A brand isn’t just your name. I got a little bit into this earlier. It takes time to build those associations. If you’re thinking, “Well, people just don’t associate my brand with that name,” then you can build that. That’s not something that you need to change your name for.

Melanie Bruce: 28:02
If you don’t have all those other things that are pulling you to change your name, you can create a strong brand around any name. A name isn’t the most important thing. It’s more about the associations that you create with that brand. When you have more time and money, you can create a brand from anything. When you have less time and money, it’s more important to get that brand right, or I should say, the name right.

Chris Cloney: 28:28
Yeah, I like that a lot, and I always say that a personal brand is what people say about you when you’re not in the room. We talk about this in Episode #14 with Dr. Gaius Augustus, where he said he started creating his content to become the authority in online science animation and art, and he started putting content out using the GradBlogger accelerating program.

Chris Cloney: 28:49
For a couple of months, he did this, and then people reached out to say to him, “Hey, we had a conference. I was in a room with ten people when somebody mentioned your work, and everyone in the room knew you did animation, that you were the best person to contact for science art.” I remember when somebody said that to me about dust explosions. It’s like oh, wow. That’s what a personal brand is. It’s not something that you can just get overnight.

Chris Cloney: 29:14
The important part of that is an identity that can be brandable. That’s what I decided. I decided GradBlogger is more brandable than it is covering the specific brand, if that makes any sense.

Melanie Bruce: 29:28
Yeah, that’s a great way of think about it. It’s brandable.

Chris Cloney: 29:29
So what’s next for Dr. Melanie Bruce and The Leveraged PhD?

What Is Next For You?

Melanie Bruce: 29:39
Well, I’ve got a lot going on. This is an exciting transitional time in my life. I’ve just started offering onsite websites as part of The Leveraged PhD, and I’m getting more speaking requests, so I see a lot more travel in my future. I love it and I’m excited about it.

Melanie Bruce: 29:57
I love teaching, and I’m excited about getting my first workshop lined up. On the career/life side of things, this is a pivotal time for me. I’ve just signed a contract for a one-year academic gig, so it’s my chance to give academia one last go. I’ve been burnt out by academia, so I’m taking this year to do some internal thoughts and figure out if this is what I want to do. I do love academia, but I also love being an entrepreneur. I love blogging. I love all of the things that I’m doing with that.

Melanie Bruce: 30:33
This year, I’m going to be working on my passion project, which is helping ecopreneurs launch and grow their social and sustainable enterprises, and deciding if I want that side hustle to be my main hustle. So if you get confused, I have a couple of side hustles: The Leveraged PhD, where I help PhDs develop their personal brand, and my personal brand, Melanie Bruce, where I help people with marketing and launching their businesses, specifically businesses that want to make a difference through environmental and sustainable social practices.

Chris Cloney: 31:10
I love it, and I’ll be watching to see how it goes over the next year because I know just by the level of experience that you have that you’ll be doing big things in this space. I will definitely keep my eye open, and I encourage others to do that as well.

Chris Cloney: 31:24
I thank you again for being the first repeat guest we’ve had on the show.

Melanie Bruce: 31:31
So excited. I’m proud. Proud to be one of the first.

Chris Cloney: 31:34
Awesome. So yeah, we’ll hopefully get you back on for a three-peat here in the near future to talk about how The Leveraged PhD is doing.

Melanie Bruce: 31:41
Absolutely, yeah, see where my path is leading me. I’m so excited to see wherever it ends up, so follow along with me. I’ll share with you what I decide and where I’m going.

What’s the Big Takeaway?

Chris Cloney: 31:50
I love it. So, the big takeaway from this episode was understanding when is the best time to rebrand your online business, and what steps you might need to be thinking about, like retaining traffic, coming up with a new logo and branding, making sure it’s consistent, making sure you don’t confuse your audience.

Chris Cloney: 32:10
We talked about a lot of that stuff. This is a good episode, I think, for those who are in that space, because it’s something you don’t hear a lot about. There are not a lot of cheat sheets or e-books out there on this way to rebrand. I thought it was a good, helpful topic.

Chris Cloney: 32:24
If you liked the topic, definitely tag us, @GradBlogger and @TheLeveragedPhD, both on Twitter and, again, @GradBlogger and @TheLeveragedPhD on Instagram. As we discussed in Episode# 16, I’m going to be a lot more active there, and with the help of Melanie, I now know what I’m going to have to do to accomplish that, and yeah, I look forward to continuing to help academics build online businesses and be the change that they want to put in the world. I want to see them put that out there if they’re blogging and podcasting and doing video.

Chris Cloney: 32:54
I’m excited about this space. We have people who are growing, like myself, people who are, like Dr. Melanie Bruce, going to be doing big things over the next couple of years, so keep your eyes open, and we look forward to seeing the whole process grow.

Resources

Dr. Melanie Bruce
Websites: Melanie Bruce, TheProfessorIsOut.com
Twitter
Instagram

ClassRoomWithoutWalls
Twitter

Previous Podcasts
GBP016: Using Instagram for your academic business with Dr. Melanie Bruce
GBP014: How to grow a brand and generate freelance income with Dr. Gaius Augustus
GBP004: How to name your blog podcast, YouTube channel or anything else